Based in the heart of pretty Primrose Hill, our boutique holds a unique selection of lingerie, nightwear and swimwear.
All stock is carefully considered and cherry picked by owner Goug Wilcox. Her own designed and made items are a special feature in the shop.
“I know from experience that I’m not simply selling beautiful lingerie. I’m selling the idea of something extremely special to wear for and equally special occasion”
Goug gained early experience in designing couture evening wear working in Rome, where she learned about the designer detail and quality workmanship.
Our philosophy is that every woman has good features that can be enhanced by a particular colour or design that will flatter her. As Keturah Brown’s clientele have discovered, fine underwear lends an extra fillip to poise and confidence. It is not surprising that her designs are worn by the successful and famous.