Jason Pittock is Head of Digital & Data at the Institute of Practitioners in Advertising. He is an experienced digital transformation manager who has delivered projects for both commercial enterprises and not-for-profit organisations, introducing technology and processes to help the organisation achieve its strategic goals. The projects have had a strong focus on customer experience and how that how that benefits both the organisation and the customer. Jason’s knowledge also includes hands on experience in web design, social media, marketing and CRM. Jason is a trustee of Primrose Hill Community Association and volunteers as social media and web editor for its monthly local community magazine On The Hill.