Love Primrose Hill, Shop Local, Support Small Independent Businesses

You can still shop with your favourite local retailers online and discover new ones

Whether you’re looking for fashion, food, homeware, pet suppliers, books or just to get your wellness, it’s all available in Primrose Hill village so please shop local, thanks to more than hundred of small independent businesses.

We believe in supporting our local streets and over the coming months we’ll encourage you to do the same by launching a series of shopping guides to suit different budgets, tastes and needs – and we’ll introduce you to a few of our friendly business owners too.

Although most high street shops will be closed throughout lockdown, you can still shop local with your favourite local retailers online and discover new ones using the Virtual business directory we created for you at the MagicVillage.London.


It’s your place to find and support local independent businesses, many of which also offer delivery, takeaway or collection options and an online directory to help residents and visitors find independent shops, cafes, pubs, restaurants, markets and service providers in the Camden borough of Primrose Hill.

Magic Village was originally founded in 2016 by locals supporting Primrose Hill Community Association and it’s now re-born of a desire to keep small businesses going throughout the Coronavirus outbreak. After reaching more than 2 million people and supporting over 100 local businesses, we continue in our mission to create one of the best villages to live in London.

We’ll be adding businesses and new areas over the coming days, but WE NEED YOUR HELP! Anyone can add a business for free to the directory – let’s all work together!

Submit Your Business Here: